Training and Support
Initial Training Program:
1. Orientation:
Company Overview:
• Mission, Vision, and Core Values.
• Overview of the Fast Food Industry and Market Trends.
Franchise Structure:
• Roles and Responsibilities of Franchisees.
• Understanding the Franchise Agreement and Compliance Requirements.
2. Hands-On Training:
Food Preparation:
• Standardized recipes and cooking procedures.
• Portion control and ingredient handling.
Cooking Techniques:
• Deep-frying, grilling, and other related cooking methods.
• Maintaining consistency in food quality and presentation.
Quality Control:
• Food safety standards (HACCP principles).
• Routine quality checks and audits.
Customer Service:
• Effective communication and customer interaction skills.
• Handling customer complaints and feedback.
Order Management:
• Using the point-of-sale system to take and process orders.
• Managing online orders and delivery services.
3. Marketing and Sales Training:
Digital Marketing:
• Managing social media accounts and creating content.
• Running marketing campaigns.
• Using search engine optimization (SEO) to drive online traffic.
Brand Guidelines:
• Ensuring consistent branding across all marketing materials.
• Using provided templates for signage, packaging, and advertising.
4. Health and Safety Training:
Food Safety and Sanitation:
• Personal hygiene and sanitation practices.
• Proper food handling, storage, and preparation techniques.
Required Auditing:
• Understanding local health laws and regulations.
• Preparing for and passing health inspections.
Ongoing Support
1. Field Support:
Regular Visits:
• Scheduled visits from field support representatives to provide on-site assistance.
• Assessments and feedback on operational performance.
Hands-on Orientation:
• Assistance in implementing best practices and operational improvements.
• Support in troubleshooting and resolving operational challenges.
2. Operational Support:
Site Selection Assistance:
• Guidance on selecting high-potential locations.
Store Design and Layout:
• Collaboration with experienced designers to create the optimal store layout.
3. New Product Development:
Menu Innovation:
• Regular updates on new menu items and seasonal offerings.
• Training on preparing and marketing new products.
4. Expansion Support:
Guidance on Additional Locations:
• Support in market analysis and site selection for new locations.
• Assistance in planning and executing grand opening events.
Operational Benchmarking:
• Strategies for efficiently managing multiple locations.
• Best practices for maintaining consistency and quality across all locations.
Summary
By providing comprehensive training and robust ongoing support, Tortilla Shawarma ensures that franchisees are fully equipped to succeed in the fast-food industry. This commitment to excellence fosters a strong partnership between franchisor and franchisee, contributing to the overall growth and success of the brand. Franchisees can rely on the resources and comprehensive support provided by Tortilla Shawarma to achieve their business goals and thrive in a competitive market.